What is an email whitelist?
To whitelist an email address just means you add them to your approved sender’s list. This tells your email client that you know this sender and trusts them, which will keep emails from this contact at the top of your inbox and out of the junk folder.
Understanding email whitelisting best practices can be useful to both email marketers and email subscribers since it will boost the efficiency of anyone’s inbox.
On the other hand, email blacklisting is really only relevant to email marketers. Your server or domain can get blacklisted when your deliverability and sender score drops so much that internet service providers think you’re spam. If you wind up on an email blacklist, your email will get flagged by spam filters and your message won’t get through to your subscribers at all.
If you want to make sure you or your clients never miss important emails which fall into your – Gmail/Outlook or Yahoo Spam folders then this step-by-step video training is for you.